The following article describes the decision by a German brewery to remove the evil letter “Z” from the labels on its beer bottles.
I wanted to post an illustration of the offending letter on a bottle, but I couldn’t find one. The article says a red “Z” appears on the label, but none of the photos in my search results showed anything like that. In all cases the “Z” was simply the first letter of “Zwickelbier”, and was not red.
Has the internet already been scrubbed of abominable Slavic symbol on the beer bottles?
I wonder if the company is planning to call its product “Wickelbier” from now on…
And what will become of Zwieback? Must we call it “Wieback”?
The island of Zanzibar will be renamed “Anibar”. And Zazz seltzer will be reduced to a single letter “A”.
Many thanks to Hellequin GB for translating this article from NTV:
Brewery removes “Z” on Zwickel beer label — reason is Ukraine war
Due to possible misunderstandings in connection with the Ukraine war, the Moritz Fiege brewery in Bochum is removing the red “Z” on the labels of its Zwickel beer. “The letter ‘Z’ took on new meaning as a result of Russia’s war of aggression against Ukraine and has been used as a symbol by the Russian army and its supporters since hostilities began,” explains the brewery. The company expressly distances itself from this.
The labels are to be redesigned. During this period, the bottles will be delivered without a belly label, a spokeswoman said. Zwickelbier is a naturally cloudy cellar beer that the brewery has been offering since 2018. The “Z” stands for “Zwickel”. The beer remains recognizable by the smaller label on the neck of the bottle — but without the raised “Z”, according to the spokeswoman.
Afterword from the translator:
“Brainwash cycle complete” is all I have to say to this.