Machwitz Coffee (Machwitz Kaffee) is roasted and brewed in the German city of Hannover. In a time of universal political correctness, the company’s logo is endearingly un-PC:
I can’t tell whether those are golliwogs or golliwogesses. They seem to be of indeterminate sex — short nappy hair, but those look like dresses hanging down below the shield with the company’s name.
And here’s a delicious-looking sample of Machwitz Coffee in the company’s custom cup:
Jede Tasse Extraklasse — Kaffeetradition seit 1883
“Each cup, extra class — coffee tradition since 1883”
Earlier this evening I discussed the Machwitz golliwogs with our German correspondent Egri Nök:
|Baron:||But doesn’t Machwitz get in trouble for having wogs on its products? I mean, it’s so WAYCIST. Sweden had to purge itself of all instances of that sort of thing.|
|Egri:||Yes, they did get into trouble recently — now, as of this week. Thanks to an American cultural studies professor. The company said they were open to discussing the logo with him. My bet is that they will have to remove it.|
|Baron:||Better buy up those cups now, then! They’ll be valuable collectors’ items.
If you’re a WAYCIST, and plan to visit Germany in the near future, my advice is to stop by Hannover and get your photo taken with the Machwitz golliwogs. They won’t be around much longer.
Golliwogs in general are an endangered species. I expect them to be completely extinct within a generation.