EthicalOil.org is a non-profit which promotes the development of Canadian oil sands as an ethical substitute for oil originating in Saudi Arabia or other backward and repressive dictatorships. The group created a television ad highlighting some of the cultural features of the Kingdom of Saudi Arabia, especially its treatment of women.
The Saudis were not happy with this ad, and hired a huge law firm to intimidate Canadian broadcasters by threatening to sue them. No actual lawsuits, mind you — just the threat of lawsuits.
Ezra Levant — who originated the “Ethical Oil” concept by writing a book with that title — received a tip about what was going on, and uncovered the whole sordid story. Many thanks to Vlad Tepes for uploading this clip from SUN TV: