Yes, this is a political ad, but one that will appeal to many women:
For a woman who wants to marry and have children, THE major decision in her life will be who she chooses to be the father of her kids.
Her career can carry her to the top, she can win fame and have accolades piled to the sky, she can be wealthy and even believe she’s thin enough… But if her children’s father turns out to be undependable (by her definition), absent too much, and generally leaves the child-raising to her, all her prizes won’t matter. If he doesn’t find his kids a joy, she cannot help but reject him. It is a life wound that doesn’t heal.
From “The Science of Fatherhood: Why Fathers Matter”:
For decades, psychologists and other researchers assumed that the mother-child bond was the most important one in a kid’s life. They focused on studying those relationships, and however a child turned out, mom often got the credit — or blame.
Within the last several decades, though, scientists are increasingly realizing just how much dads matter. Just like women, fathers’ bodies respond to parenthood, and their parenting style affects their kids just as much, and sometimes more, than mom’s.
“We’re now finding that not only are fathers influential, sometimes they have more influence on kids’ development than moms,” said Ronald Rohner, the director of the Center for the Study of Interpersonal Acceptance and Rejection at the University of Connecticut.
They could have just asked any mother and saved a whole lot of “science” money. This is so obvious already that it’s embarrassing to see their earnest “findings”.
Better yet, they could’ve asked the kids, starting with themselves.
Read the whole thing. The bolded areas above are linked in the original, and they have some interesting conclusions on the parental power game.
Hat tips: Fjordman for the science, and National Review Online for the video.