Note: The material in this post is rated PG-13, but the linked article and video most assuredly are not. You have been warned!
The other day I remarked that the Danes have a great sense of humor, and some of our Swedish readers felt slighted — what about the Swedish sense of humor?
Our frequent Danish correspondent Kepiblanc sent along his translation of an article in yesterday’s Politiken, which he thinks demonstrates that Swedes may in fact be somewhat humor-impaired — especially in comparison to those mischievous Danes.
The delightful video referred to in the story can be found here. It will confirm any stereotypes that you might already have about the Danes. [N.B.: the amphibian who appears in the photo at right was not in the original cast. He volunteered for hardship duty in order to help Gates of Vienna keep its PG-13 rating.]
Many male Danish drivers have indeed slowed down since the program started. Some to zero.
Swedes seething over Danish traffic-breasts
Topless girls and traffic security don’t go together, according to Swedish traffic researchers, who filed a complaint to Danish Traffic security Board
A sexy traffic-safety campaign from the Danish Board alerts Swedish traffic researchers
The Swedes are horrified by the campaign which features topless girls flashing traffic signs in order to make motorists drive in compliance with speed limits.
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The campaign started as an experiment last November when the Danish Board gave it a general release in cyberspace.
The movie “Speed Bandits” pretends to be a news flash, and so far it has been watched by more than seven million people all over the world — even in Vatican City.
After only two weeks on the web it became nominated as the most viral movie on the Internet by the webzine Contagious.
Viral marketing means that users forward the movie to friends, after which it spreads like lightning.
Everybody on the net can easily see the humor, but not the participants of a traffic security conference in Linköping [Sweden] when seeing the movie.
“It goes without saying that the silence in the room was deafening”, says Helena Sederström, of the Swedish Road and Traffic Research Institute, to Aftonbladet.
The Institute has now filed a formal complaint to the Danish Board about not being warned about the nature of the campaign:
“To enhance traffic security by means of bare breasts isn’t something we can support. That’s why we’ve expressed our disappointment at not being informed about the release of the movie”, says Helena Sederström,
The campaign works
The Danish Board for Traffic Security regrets the Swedish reaction.
“It wasn’t our intention to hurt anyone’s feelings. We just wanted to publicize the test of a new media, namely the Viral-movie, and with great success, at that”, says press councillor Karina Petersen.
“Our research shows that 30 percent of the young males we inquired are more cautious about speed after watching the movie. So we stand behind our movie and are proud of what it has achieved”, continues Karina Petersen.